Just Egg
Process behind rebranding
Skills: Photoshop and Illustrator
About The Project
REBRANDING JUST EGG
One of my favorite vegan products is called Just Egg. My goal is to explore how many different packaging styles I could create—ranging from designs tailored to individual consumers to bulk packaging intended for companies and restaurants.
Just Egg - Egg Carton Design
Individual Wax Egg Pod
Character Design
Restaurant Style Packaging
Process
Rebrand Purpose
For this project, I selected Just Egg as my brand to redesign. My rebrand focuses on improving usability and longevity while giving the product a more playful and approachable identity. The goal is to create packaging that:
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Supports multiple serving sizes and extends shelf life
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Feels fun, friendly, and less corporate
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Encourages customers to explore Just Egg’s website and brand story
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Offers versatile formats — from restaurant-style bulk options to convenient single-serve packages
Overall, the rebrand aims to make Just Egg more engaging, functional, and memorable in both household and commercial settings.
Original Logo
Original Packaging
Research
Facts
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Color Pallette: Yellow, Black, and White
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Typography: Font used is Neue Haas Grotesk which is great for commercialized products.
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Purpose: Great for vegans, vegetarians trying to get protein and even for restaurants selling vegan products.
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Made in California
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​It’s a vegan egg replacement made from mung beans. It’s has similar amount of protein compared to eggs and the coloring comes from turmeric. Just Egg and regular eggs have a 1:1 ratio for cooking.
Thought Process
Brand Personality and ideation
“Just Egg” is already a playful, bold name. Pairing it with a typeface that has character (quirkiness, drips, psychedelic flow, elegance, etc.) makes the text feel less generic and more aligned with a brand personality.
For example:
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In a playful, drippy font, it feels like a fun food product.
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In a luxury serif, it suddenly feels premium or gourmet
Testing Adaptability
By putting the same phrase “Just Egg” across multiple styles, you can instantly see:
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Does the typeface add energy or seriousness?
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Does it still feel legible and balanced?
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Does the font choice align with food/organic/natural vibes, or clash with them?
Audience Resonance
Typography isn’t just about letters — it conveys tone. A characterful font shows how “Just Egg” might appear in packaging, ads, or social media. A quirky font might resonate with a younger audience, while a sleek serif might appeal to a more high-end, health-conscious audience.
Visual Memorability
“Just Egg” on its own is short and simple. A characterful typeface makes it more memorable — otherwise, it risks blending in with every other sans-serif logo.
CONCEPT SKETCHES
Just Egg Package Design Ideation and Rought Draft Sketches:
This is the second time I am redesigning for Just Egg. The image of the bottle design is my first design. When I decided to redesign it, I realized a pump bottle might be unnecessary work. Instead, I decided to use a simple egg carton design to carry individual serving sizes which can be used for 1:1 Just Egg to egg ratio for baking and cooking. The individually wrapped egg would use the same type wax wrapper as Babybel cheese- which is made of cellulose from certified forests and environmentally friendly.
First Design
Sketches for the 2nd redesign
Portfolio
Check it out!
